Brand Positioning & Growth Marketing

Who are we ?

Strikr Integrated is founded and run by Mridula and Lekha who are passionate about building brands and businesses through their network and experience. Mridula has been a brand positioning and marketing consultant for the last 10 years. Lekha has been a network marketing and business development professional for 7 years. As a team, Strikr Integrated has handled a large number of brands, and helped businesses see success in their footfalls and overall growth

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Connect Inspire Perfom Exite Grow

We are the co-architects of achieving optimal brand positioning among target audiences. We help brands craft unique,human and memorable attributes that last in people's minds. We don't just enable growth, we activate brand experiences for consumers

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Objective

  • Analysis of brand to understand positioning and market relevance

  • Develop, plan, execute & monitor marketing concepts and strategies through multiple channels, in order to impact growth through awareness & visibility over a stipulated period of time.

  • Execution of engagement activations and calendar of events and ensuring optimisation of efforts and brand reach in a strategic manner

Brand Identity Analysis & Development

  • Value and extent of brand products/services

  • Brand ideology creation and development with allied agencies (as required)

  • Business analysis with an evaluation of ambient factors

  • Customer profiling & development of possible new audiences

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Experiential Marketing

  • Connecting with the target audience through individuals/small groups/influencers to effectively maximize showcasing the brand

  • Creating awareness through experiences that can be seen / felt / heard / learnt about. This will be executed based on the brand goals / objective as set for the period

  • Using the existing network for this product / service to gain insights into consumer behaviour

Digital Marketing

  • Performance marketing through targeted ads online with specific customer profile criteria, resulting in call backs/bookings

  • Creation of other online assets - concept videos for online channels, blog ideation, YouTube etc.

  • Liaising with creative agencies in order to provide directives for wholesome brand representation on social media

  • Design services as required

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Influencer Marketing

  • Ideation of focused influencer marketing campaigns

  • Collaborations with influencers according to demographic requirement.

  • Narrative creation and direction in order to keep the output unique and effective

Event Based Services

  • Brand launch

  • Pre - Post launch activities

  • Store opening

  • Guest listing for high profile events

  • Public relations and media management

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Brands

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